EMAIL MARKETING FOR TRAVELLITE
EMAIL MARKETING FOR TRAVELLITE
EMAIL MARKETING FOR TRAVELLITE
Client Overview
TravelLite, a leading airline company, partnered with Lomix to re-engage past customers and strengthen loyalty through effective email marketing. Their goal was to increase repeat bookings and customer retention with a modern, personalized communication strategy.
Client Overview
TravelLite, a leading airline company, partnered with Lomix to re-engage past customers and strengthen loyalty through effective email marketing. Their goal was to increase repeat bookings and customer retention with a modern, personalized communication strategy.
Client Overview
TravelLite, a leading airline company, partnered with Lomix to re-engage past customers and strengthen loyalty through effective email marketing. Their goal was to increase repeat bookings and customer retention with a modern, personalized communication strategy.
The Challenge
TravelLite’s existing email campaigns suffered from low open and click rates due to outdated designs and generic messaging. Their customer base had grown, but engagement had sharply declined, limiting opportunities for upselling and repeat travel.
The Challenge
TravelLite’s existing email campaigns suffered from low open and click rates due to outdated designs and generic messaging. Their customer base had grown, but engagement had sharply declined, limiting opportunities for upselling and repeat travel.
The Challenge
TravelLite’s existing email campaigns suffered from low open and click rates due to outdated designs and generic messaging. Their customer base had grown, but engagement had sharply declined, limiting opportunities for upselling and repeat travel.
Our Approach
Lomix designed a data-driven email marketing strategy focused on personalization, automation, and storytelling. We segmented audiences based on travel behavior, preferences, and engagement history to deliver relevant, timely messages.
Our Approach
Lomix designed a data-driven email marketing strategy focused on personalization, automation, and storytelling. We segmented audiences based on travel behavior, preferences, and engagement history to deliver relevant, timely messages.
Our Approach
Lomix designed a data-driven email marketing strategy focused on personalization, automation, and storytelling. We segmented audiences based on travel behavior, preferences, and engagement history to deliver relevant, timely messages.
The Solution
We redesigned TravelLite’s email templates with dynamic visuals and clear CTAs, implemented automated journeys for different traveler segments, and conducted A/B testing to refine performance. Our content strategy focused on inspiring travel and promoting exclusive offers.
The Solution
We redesigned TravelLite’s email templates with dynamic visuals and clear CTAs, implemented automated journeys for different traveler segments, and conducted A/B testing to refine performance. Our content strategy focused on inspiring travel and promoting exclusive offers.
The Solution
We redesigned TravelLite’s email templates with dynamic visuals and clear CTAs, implemented automated journeys for different traveler segments, and conducted A/B testing to refine performance. Our content strategy focused on inspiring travel and promoting exclusive offers.
Results
47% increase in email open rates
25% growth in engagement and click-throughs
25% revenue boost from email-driven sales
Stronger customer retention and repeat bookings
Testimonial
“Our emails finally work! Lomix transformed our communication with customers — engagement is up, and bookings have never been higher.” — Daniel Hayes, Head of Marketing at TravelLite
Testimonial
“Our emails finally work! Lomix transformed our communication with customers — engagement is up, and bookings have never been higher.” — Daniel Hayes, Head of Marketing at TravelLite
Testimonial
“Our emails finally work! Lomix transformed our communication with customers — engagement is up, and bookings have never been higher.” — Daniel Hayes, Head of Marketing at TravelLite
