EMAIL MARKETING FOR TRAVELLITE
EMAIL MARKETING FOR TRAVELLITE
EMAIL MARKETING FOR TRAVELLITE
Client Overview
TravelLite is a mid-sized travel agency specializing in affordable adventure and leisure packages. With a growing customer database but declining engagement, they recognized that their email marketing strategy had grown outdated and ineffective. The company approached Lomix to help re-engage their audience, boost open rates, and drive repeat bookings through a data-backed email marketing overhaul.
Client Overview
TravelLite is a mid-sized travel agency specializing in affordable adventure and leisure packages. With a growing customer database but declining engagement, they recognized that their email marketing strategy had grown outdated and ineffective. The company approached Lomix to help re-engage their audience, boost open rates, and drive repeat bookings through a data-backed email marketing overhaul.
Client Overview
TravelLite is a mid-sized travel agency specializing in affordable adventure and leisure packages. With a growing customer database but declining engagement, they recognized that their email marketing strategy had grown outdated and ineffective. The company approached Lomix to help re-engage their audience, boost open rates, and drive repeat bookings through a data-backed email marketing overhaul.
The Challenge
Despite having thousands of subscribers, TravelLite’s email campaigns suffered from low open and click-through rates, poor segmentation, and an outdated design that failed to reflect the brand’s vibrant, adventurous identity. Their emails lacked personalization and automated journeys, causing missed opportunities to convert leads and re-engage past customers. The main goal was to turn email into a revenue-generating channel again.
The Challenge
Despite having thousands of subscribers, TravelLite’s email campaigns suffered from low open and click-through rates, poor segmentation, and an outdated design that failed to reflect the brand’s vibrant, adventurous identity. Their emails lacked personalization and automated journeys, causing missed opportunities to convert leads and re-engage past customers. The main goal was to turn email into a revenue-generating channel again.
The Challenge
Despite having thousands of subscribers, TravelLite’s email campaigns suffered from low open and click-through rates, poor segmentation, and an outdated design that failed to reflect the brand’s vibrant, adventurous identity. Their emails lacked personalization and automated journeys, causing missed opportunities to convert leads and re-engage past customers. The main goal was to turn email into a revenue-generating channel again.
Our Approach
Lomix began with a full audit of TravelLite’s existing email marketing setup — from campaign performance data and segmentation lists to design quality and deliverability. We identified key gaps in personalization, subject line strategy, and timing. Based on these insights, we developed a data-driven email marketing strategy designed to improve engagement, retention, and conversion.
Our Approach
Lomix began with a full audit of TravelLite’s existing email marketing setup — from campaign performance data and segmentation lists to design quality and deliverability. We identified key gaps in personalization, subject line strategy, and timing. Based on these insights, we developed a data-driven email marketing strategy designed to improve engagement, retention, and conversion.
Our Approach
Lomix began with a full audit of TravelLite’s existing email marketing setup — from campaign performance data and segmentation lists to design quality and deliverability. We identified key gaps in personalization, subject line strategy, and timing. Based on these insights, we developed a data-driven email marketing strategy designed to improve engagement, retention, and conversion.
The Solution
Our team redesigned TravelLite’s entire email experience, creating visually appealing templates that matched the brand’s adventurous tone and vibrant aesthetic. We introduced automation workflows to guide customers through different stages — from welcome sequences for new leads to reactivation campaigns for dormant customers. We implemented A/B testing for subject lines, CTAs, and content layouts to continuously refine performance, and introduced segmentation based on travel preferences, engagement history, and booking behavior. This allowed every subscriber to receive content relevant to their interests and intent.
The Solution
Our team redesigned TravelLite’s entire email experience, creating visually appealing templates that matched the brand’s adventurous tone and vibrant aesthetic. We introduced automation workflows to guide customers through different stages — from welcome sequences for new leads to reactivation campaigns for dormant customers. We implemented A/B testing for subject lines, CTAs, and content layouts to continuously refine performance, and introduced segmentation based on travel preferences, engagement history, and booking behavior. This allowed every subscriber to receive content relevant to their interests and intent.
The Solution
Our team redesigned TravelLite’s entire email experience, creating visually appealing templates that matched the brand’s adventurous tone and vibrant aesthetic. We introduced automation workflows to guide customers through different stages — from welcome sequences for new leads to reactivation campaigns for dormant customers. We implemented A/B testing for subject lines, CTAs, and content layouts to continuously refine performance, and introduced segmentation based on travel preferences, engagement history, and booking behavior. This allowed every subscriber to receive content relevant to their interests and intent.
Results
47% increase in open rates across all campaigns
25% increase in revenue generated from email marketing
36% improvement in click-through rates due to personalized CTAs and content
Higher customer retention, with repeat bookings up by 22%
Testimonial
“Our emails finally work! Lomix brought life back to our customer list. The results have been incredible — our campaigns now feel personal and perform better than ever.” — Marketing Director, TravelLite
Testimonial
“Our emails finally work! Lomix brought life back to our customer list. The results have been incredible — our campaigns now feel personal and perform better than ever.” — Marketing Director, TravelLite
Testimonial
“Our emails finally work! Lomix brought life back to our customer list. The results have been incredible — our campaigns now feel personal and perform better than ever.” — Marketing Director, TravelLite
